My response to the 2009 ISTD brief - Three Minutes. Three minutes can be as long or short as we experience it. Our perception of time is entirely based on the context of the moment. In three minutes life can be brought into being, or taken away, wars can start or finish. It is estimated that 70,000 were killed instantly in the blast when ‘Little Boy’ was dropped on Hiroshima. Meanwhile in New Jersey, Andy Messersmith was born who would go on to play Baseball for the New York Yankees. He was one of 8 American babies who would be born in the same three minute period. With the aid of Technology human beings are capable of travelling vast distances in three minutes. Nasa’s Space shuttle reached speeds of 28,000 Kilometres per hour during re-entry, travelling 1,400 Kilometre’s in three minutes, the equivalent distance as the crow flies from London to the Slovakian town of Valaská Dubová. Conversely one could stand in any post office queue in the United Kingdom and scarcely move at all within the same time period. Exploring the nature of three minutes I set out to discover how much I could achieve within the 180 seconds, and also how that achievement could be measured. In most of the experiments I ultimately could have ‘accomplished’ more, but to the detriment of my overall level of achievement, through exposing myself to extreme discomfort or greater potential for injury. I discovered that in three minutes one can accomplish anything, if provided with the means. Be that, practise, training or equipment.
Experiments included eating crackers with no water (3 3/4), press ups (27), climbing one tree (0cm) and another tree (410cm).
Inkjet/Screenprinted A1 GF Smith Colourplan, folded in half and into a concertina of 10. Folds into laser cut wrap around sleeve with screen printed CD containing interactive Flash content of 18 movies and animated content. Edition of 3.
