The Hobbit: Desolation of Smaug

Warner Bros.


Become An Elf was a face tracking experience created to market The Hobbit: The Desolation of Smaug. The experience allowed users to select various 3D elf ears, hair, head dresses and bodies which would then track to their face on their webcam or touch device. Users also had the opportunity to remove their background and replace it with one of several locations from the film before capturing a photo or short video and posting to Facebook or Twitter. I was responsible for designing the website and apps.

The experience was released on iOS and Android devices as well as on the web.

Work produced at Play Nicely.