The Lego Movie

Warner Bros.

Put Yourself in the Movie is an HTML5 web app which allows users to swap Emmet, the main character from the trailer, with a personalised Lego Minifig of their own creation before sharing to Facebook, Twitter or by email.

Once a user has run through the SigFig creator* they are given a code which they can input to Put Yourself in the Movie to unlock their personalised choice. The site required Emmet to be painstakingly painted out of the trailer before a bespoke on-demand video encoding service rendered each user’s personalised choice.

I was responsible for site design and art direction.

*please note that I was not involved in the creation of the SigFig Creator

Work produced at Play Nicely.